A seminar on digital marketing will be held

On December 20, a seminar on digital marketing will be held at the Rēzekne District Court (Rēzekne, Rēzekne) - “meaningful social media communication: trends, tools and recommendations”. Start of the seminar at 9.30.
The seminar will be chaired by Lector Wilhelms Meister, head of the social media department @ WRONG Digital. He has eight and a half years of experience in social media communication, working with clients such as Swedbank, LMT, Neste, Latvian State Forests, Riga Black Balsam etc.
Vilhelms manages a team of seven people who provide social media communication brands in Latvia and the Baltic States, develop social media strategies, create and manage digital campaigns, advise and provide lectures on meaningful social media communication.
Seminar topics:
1) the use of social media in Latvia and the world; differences in audiences
2) trends in social media: what is topical in the social media environment; which must be taken into account in communicating.
3) communication channels and their specifics; choice of channels
4) determination of communication objectives
5) nomination of communication topics
6) monitoring of social media – how to find out what we are talking about?
7) customer support in social networks.
8) leaders of social media opinions – how to notice and use?
9) Developing social media content: how to take care of binding and meaningful content
10) Type & Tricks: What methods to use to achieve better results
11) Targeting and gearing possibilities: how to reach the audience we want to address
12) advertising of social media; opportunities offered by it
13) social media analytics: how to measure the results achieved
14) tools: what to use in daily work?
Request for a seminar by 17 December – by email to sanita.zunda@rezeknesnovads.lv or by phone 25740422.
Seminar programme